翻訳と辞書
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・ Statute of Artificers 1562
・ Statute of Autonomy
・ Statute of Autonomy of Andalusia
・ Statues of the Liberators
・ Statues Without Hearts
・ Statuesque
・ Statuesque (film)
・ Statuette of Joakim Vujić
・ Status
・ Status (law)
・ Status Anxiety
・ Status aparte
・ Status Athens Open
・ Status attainment
・ Status bar
Status brand
・ Status conference
・ Status dynamic psychotherapy
・ Status dystonicus
・ Status effect
・ Status epilepticus
・ Status generalization
・ Status Grand Prix
・ Status group
・ Status in Roman legal system
・ Status inconsistency
・ Status lists of players in professional sports
・ Status marmoratus
・ Status message (instant messaging)
・ Status migrainosus


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Status brand : ウィキペディア英語版
Status brand

Status brands are brands that, through association, inherently increase their owner's popularity in a certain community. Unlike luxury brands, status brands are usually available at different price points and thus are available to shoppers of various demographics.
Trendsetters determine the societal and cultural status ultimately associated with a given status brand. For example, entertainment and sports trendsetters promote status brands such as Armani, Prada, Triple 5 Soul, and Billionaire Boys Club. Trendsetters need not be famous, but media promotion often cements a brand's popularity.
Brand strategists Angelito Tan and Daniel Saynt introduced the term as a means of studying the associations between popular brands and top trendsetters. Ranging from apparel to electronics to automobiles, status brands exist across the spectrum of goods available today.


抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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